Digital subscriptions' rapid increment is significant for OTT platforms.

The 4th edition of the Indian OTT platforms reports 2021 published by MICA(Mudra Institute of Communications) Ahmedabad stated a significant increase in digital subscriptions by 49%. The number of people who play video games online has increased by 18%. 29 million paid for 53 million OTT subscriptions.

The consumption was highest among viewers of age between 15–34. During the lockdown year, over 450 million Indian entertainment customers spent an average of 4.6 hours per day on their cell phones. The OTT report also analyzed data shared by an American Media Measurement and Analytics Company- Comscore. It also expects India to pass the 1 billion internet user mark rapidly.

According to the report, Male Netflix viewers outnumber female Netflix viewers by 17.36%, and the most significant number of viewers is between the ages of 15 and 24. The viewing audience for Disney+ Hotstar is males and females aged 6 to 34. On the other hand, male viewers outweigh female viewers by 1.6 to 1. The male viewership outnumbers the female audience by 1.2 times on Sony LIV. The male demographic accounts for the majority of Amazon Prime subscribers. The female audience on Voot outnumbers the male audience on this platform. The age group of 35 years and above dominates social media platforms WhatsApp and Facebook.

Due to the ban, the number of daily active users of PubG dropped by more than half, from 65 million in March 2020 to less than half in December 2020. Ludo King is most popular among males and women aged 18 to 34. The Coin Master was installed 30.7 million times in India in 2020–21, with men over 25 being the primary users. Males are 1.5 times as likely as females to utilize Spotify.

There is a general projection that low price data subscriptions will enable Tier 2, 3, and 4 cities and the Indian regional languages-speaking population to drive the next wave of growth in the OTT environment. The future looks bright for subscription-based services.