With Apple's new subscription policy, developers will be able to charge more without your permission.

With Apple's new subscription policy, developers will be able to charge more without your permission.

As part of the new App Store guidelines, Apple has revealed a new subscription policy. This updated subscription will allow developers to charge extra without your permission. The significant change is in the auto-renewal of subscription options, where the service/developer imposes a revised price after the customers opt-in. Before this policy change, developers couldn't raise prices without the user's permission. Currently, customers who have previously subscribed are notified by email, push notifications, and in-app messages when a developer changes a subscription price. The subscription service doesn't renew the clients' membership if they do not opt-in for the new price, saving money for users who might miss the company's or developer's communications or emails. But this updated subscription will enable Developers to raise the price without asking the user or getting their permission.

The new policy came into effect when the former policy resulted in several unintended disruptions for users who missed notices or did not re-subscribe. Apple will notify users of the price increases by email, notification, and in-app messages. Users will only need to take action if they do not want to keep their subscription. 

For the autorenewal option, Apple specifies the following conditions:

  • The price increase shouldn't occur more than once per year.
  • The price increase shouldn't exceed $5 or 50% of the subscription price.
  • The price increase shouldn't exceed $50 or 50% of the subscription price for annual subscriptions.
  • The price increase should be permissible by local law.